With smartphones firmly entrenched into our culture, our brains have tailored to fixed info bombardment by selectively filtering out stuff we don’t want. We solely see what’s related to us primarily based on the place we’re, what we’re doing, and what we’d like—proper right here, proper now.
Savvy marketers understand how a lot of an impression that is having on lead era, conversion charges, and engagement.
Traditional advertising strategies are much less efficient.
Customer engagement is dropping year after year, making lead generation and remarketing more and more tough. E mail open charges are in decline. About 26% of consumers use ad blockers on their desktops. Mobile usage surpasses desktop utilization. Even LinkedIn advertising is getting performed out—one thing unthinkable even a yr in the past.
So what’s a marketer to do in 2019? How do you retain prospects engaged in a world of fierce competitors and brief consideration spans? The reply is push notification advertising.
5 Reasons to Integrate Push Notifications into Your Advertising Strategy
1. Excessive Visibility
Push notifications extra prone to be seen than on-line advertisements and emails. A push notification cuts via the noise and locations your message immediately in entrance of your goal. 52% of mobile users allow push notifications, so your messages are assured to achieve a large viewers. In contrast – the typical e mail open price is lower than 20% and email click through rates common 1-3%.
The important thing to push notifications is personalization. Generic spray-and-pray advertising strategies akin to email newsletters are on their method out. Clients need a greater expertise via personalization. Push notifications are good for giving clients precisely what they need. For instance, information shops akin to Mic use push notifications to grasp what kinds of tales every subscriber desires to see to make sure relevance.
You’ll be able to take push notifications a step additional by localizing cell push notifications. Utilizing location knowledge, you possibly can develop higher insights about the place your clients go, how lengthy they spend at sure locations, what their native languages are, and when they’re lively in your app. Localized notifications have 50% higher open rates than customized (non-localized) push notifications. Learn extra about language localization and location targeting.
4. Data-Driven Marketing
Like several advertising technique, push notifications require testing and analyzing efficiency. It is easy to A/B test totally different messages, pictures, sounds, and motion buttons. When you see which notification performs greatest, you possibly can ship it to the remainder of the customers.
5. Simple to Integrate With Current Methods
Now, you don’t should throw out your whole present advertising methods and programs to combine push notifications. simply because they aren’t getting the outcomes you hoped for. A number of tweaks can doubtlessly double your outcomes. For instance, integrating push notifications to restore abandoned carts hooks many purchasers again to your e-commerce web site to finish their buy. You’ll be able to simply goal deserted carts utilizing OneSignal’s new Time Triggers features – right here’s an outline and extra detailed documentation.
Using Push Notifications the Right Way
Earlier than diving in, remember that there are proper and incorrect methods to make use of push notifications.
Too many notifications, as an illustration? Clients will flip them off, or worse, delete your app in exasperation. Used correctly, a easy push notification technique will assist you to talk along with your customers in a extra private method.
The secret’s each relevancy and timing. Personalization makes your notifications related to the person. Localization ensures you’re reaching customers of their most popular language at precisely the appropriate time – you don’t need your cell notifications to interrupt dinner with their households.
Earlier than including push notifications to your total advertising technique, learn up on best practices and preview how push notifications show up on varied gadgets.