Ways to Make Money with Push Notifications

Push Notification Ads

There are certainly some ways to earn with Push Notifications. Each method is greatest suited to completely different individuals and with a unique technique.

We gathered for you under all of the methods you should utilize the Push and how you can do it.

  1. Send traffic:
  • Who can generate income?
    1. Publishers
      • Description – Publishers who owned their content and use push notifications for their audience. From blogs, via video games, to information and extra.
      • Common formats – The most typical formats was once Native however we see large development within the Hybrid and Interstitial formats. (extra particulars within the subsequent part – the completely different strategies to send traffic)
      • Common business model– Most publishers are the house owners of the area the place their push is positioned, and due to this fact often work on Rev-share mannequin.
    2. Advertisers
      • Description – Advertisers who own model in numerous verticals, akin to Nutra, sweepstakes, and so forth can use push notifications ads.
      • Common formats – The most typical format is Native. Many advertisers who’ve added the Native to their chain has really elevated their eCPM. Some advertisers are reluctant so as to add something to the circulation of their advertising chain in concern of decrease eCPM and reduce in conversions, nevertheless, advertisers who added Native to their web page report a rise in eCPM. (extra particulars in part b)
      • Common business model– Just like publishers, advertisers additionally personal their area and due to this fact work with the Rev-share mannequin.
    3. Media consumers and networks
      • Description – Affiliate and networks that buys traffic from many various sources and send it Third aspect provides akin to Nutra, sweepstakes, and these days additionally Pay Per subscription Push Notifications.
      • Common formats – As a result of nature of how they function, they work greatest with full-page Pay Per Subscription format. (extra particulars in part b)
      • Common business model– Often they don’t personal the area of the landing web page, due to this fact the commonest business mannequin is Pay Per Subscription.


  • What are the completely different strategies to send push notifications traffic?
    1. Native Push – 1 click on ad mannequin. Appropriate for https domains, and reveals nice efficiency.
    2. Push In-Web page – 2 clicks ad mannequin. Works each on HTTP and HTTPS domains, designed to maintain your model secure.
    3. Hybrid Push – Supplied solely by Popadup, the Hybrid mannequin incorporates each the Native and the In-Web page push into one piece of code, optimizing them each in your aspect to be able to generate the best income doable.
    4. Native /not Native Interstitial – Designed for the transitions between 2 pages, whether or not earlier than the consumer get to the requested content material or between articles. This technique can include a “skip” button and/or a countdown.
    5. Native / not Native Content material Locker – For web sites with particular content material the writer needs to grant entry solely to customers who subscribes akin to movies and articles.
    6. Full-Web page (Pay Per Subscription) – A not native landing web page that receives traffic to be able to convert via PPS.


  1. Buy traffic
  • The place can you Buy traffic?
    1. Direct networks – Corporations akin to OneSiganl, Popadup, City Air send, and others, that work straight with publishers on their web sites.
    2. DSP’s and mediators – Corporations that join to varied networks akin to OneSiganl, Popadup, and City Air send to be able to Buy from them Third-side traffic. On this case, the advertiser loses about 40% of the revenue due to the margin they lower as mediators and the discrepancy between platforms.
    3. Direct networks that join to one another – Right now, all direct networks are related and Buy traffic from one another. Advertisers have the choice to work with every community individually, profiting from every community’s strengths, nevertheless, it’s a variety of onerous work working 20 completely different platforms. Some choose to attach with the largest direct community, use their direct traffic, and as well as, get additionally all of the Third-side traffic they Buy from the remainder of the networks.
  • By which business models can you Buy?
    1. All models (CPM/CPC/CPA) can be found on the market, however 90% of push traffic is being bought via CPC.
  • How you can design your ad?
    1. Every little thing you realize about ad design can be related to Push Notifications, nevertheless, it’s important that you may be aware of the completely different push structures and how you can optimize it correctly each for cellular and desktop. There are various methods to alter and enhance your push and it’s important that you realize all of its transferring components:
      1. Icon
      2. Picture
      3. Textual content
      4. CTA
  • What sort of advertising works greatest with push notifications?

Since re-targeting was added to the world of Push Notifications it doesn’t matter anymore which vertical you’re working, all of it depends upon your knowledge, whether or not you promote toasters, automobiles or a financial institution. For these of you who’re nonetheless not working with re-targeting, probably the most advertising verticals are Nutra, Relations end, Sports activities Betting, and Sweepstakes.