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Push Notification is an innovative and user-friendly way to connect with your targeted audience. You can significantly increase engagement with your content and provide positive user experience to your customers.
A push notification is a text or rich media message, sent from third-party applications once the user opts in to receive them.
The strategy behind push notification is to offer value whether it be content, coupons, or time-sensitive alerts, bringing the user back to engage with the application.
Boost downloads on App Store and Google Play.
Drive online purchases on e-shops and affiliate links.
Promote casinos, sports betting and gaming offers.
Advertise weight loss and nutrition products.
Find new members for dating and relationships websites.
Promote tokens, cryptocurrencies, and ICOs.
Promote binary options and forex trading platforms.
Find new winners for contests and giveaways.
Receive visitors from specific countries, states, cities or DMA regions.
Receive traffic from targeted domain names and sources only.
Target mobile, tablet and desktop devices via operating systems.
Target audience by specific carriers and Wi-Fi connections.
Make a whitelist and receive visitors from targeted apps only.
Target your product or service for specific industries or topics.
Get visitors from specific browsers or make an exclusion list.
Run your campaigns on Web or In-app inventory types.
Users, that allowed to receive push notifications will see your push ads.
A push ad contains Title, Description, and Image. When a user taps the notification, he gets redirected to your app or website.
Users give their permission to receive notifications.
Users see push ads and tap to learn more about your offer.
Users tap push ads and go to offer page.
Here is a case study from one of our affiliates, who tested push-notification advertising
Decided to test game installs on push-notification advertising. Browser games go well with the native format so started from those in particular. Found a decent offer on Dragon Awaken with good payouts and a couple of landing pages. Saw it in a couple of affiliate networks, which is nice.
Had some experience with games, got lots of different landings (with fantasy girls and short quizzes mostly), so managed to launch campaigns pretty easily. I rarely make landings by myself, usually use spy-services and edit those to better fit the offer. (BTW, had to lead traffic straight to the landing, EPC appeared to be higher)
Push-advertising is very much different from regular native ads. The format is a bit similar, but never the less. I recommend changing creatives at least once every 3 days. You’ll get the maximum relevant audience that way.
Here is a case study from one of our advertisers, who used the push-notification ad format.
Tech company ICO presale campaign case study. The company ran out of leads from Facebook and Adwords, so they began looking for other channels.
POP AD UP push notifications delivered decent lead generation effect and performed as good as Google AdWords and Facebook Ads. The customer was satisfied with the result and continued using the platform.
Push titles and descriptions require some creativity to be effective. This doesn’t mean you should channel your inner Walt Whitman and get all artistic about it. The trick is in crafting your Push Ads copy so that it fits the narrow character limit and convinces the user to open your ad.
To make things easier for you, we’ve compiled a few Push Ads examples for some of the best converting verticals in our platform.
Let’s begin, though, with a “power word” cheat sheet. Here’s a list of words that typically work well for building up the sense of urgency, delivering value, offering exclusivity and provoking emotions.
Believe it or not, there are also some emojis that seem to increase your conversion rates.
You can go back to our Power Word chart as well as the emojis above
when creating your push ads copy and see how much they improve your advertising results.
Let’s start with a utility app. Imagine you’re promoting a battery-optimizing app. We used an illustration of a fully-charged battery, a straight-to-the-point title (with a battery emoji), and clearly stated a benefit of downloading the app (90 extra minutes on your battery), plus an obligatory CTA.
Here we assumed a sign-up-centric offer that rewards a user with a bonus and you, the advertiser, with a payout. The bonus is the key reason for the potential sign up, so we promoted it in the title (notice the emoji), and described the details in the description.
Sports betting works similarly. Note, however, how we build up the sense of urgency with “limited offer”
With binary offers, you want to base your message on the opportunity to cash in while downplaying the risk. Positive forecasts and other insights can create FOMO (fear of missing out) and help convince a recipient that investing now is a smart business decision.
Crypto offers don’t differ that much from binary when it comes to creating push copy. You might want to emphasize the potential gains. In our example, we used a statistic that encourages a recipient to invest in a given cryptocurrency. By the way, odd numbers tend to be more convincing. Don’t ask us why. It is what it is
In e-commerce, it’s often all about the offer itself, but you can improve your chances of getting more conversions by applying an enticing image and emphasizing the benefit. You need all the firepower you can get, so use some “power words” and emojis.
Same applies to travel. Although here, we decided to impose a sense of urgency by using phrases like “sale”, “exclusive offer” and a sandglass emoji.
The dating vertical combined with Push Ads has been bringing our customers some outstanding results. Remember, however, that Push Ads are non-adult traffic only, which means you have to play by some rules. No nudity, no obscene stuff, and watch your language too.
Here’s an example which our compliance team would happily approve:
Click “New Campaign”
Tip: You can now use emojis in push-advertising! Studies say emojis can boost
your CTR up to 57% for pushes.
1. Enter the Destination URL of the website you want to advertise.
2. Add Google Analytics tracking code if you would like to track sources, domain or
3. Select Call to action (Goal of your creative)
4. Add your Brand Logo
5. Provide an Image you would like to advertise
Push notification ad creative requirements:
• Preview image: 192×192 px
• Expanded image: 492х328 px
• Text title: 30 symbols max
• Text description: 45 symbols max
Targeting options available:
• Mobile: Android Phone, Android Tablet, Android browsers (Chrome, Samsung, etc.)
• Desktop: Windows, MacOS
Select a Data Center
For better performance, we recommend to create 2 campaign with a data center per each campaign and compare results
And Finally, Select a Category, we have over 50+ Categories to select from your vertical for better targeting.
Selection of the server (data center 1 refers to the USA and East regions, data
center 2 refers to Europe).
List of available publishers sending push notifications traffic. For
better performance, we recommend running on all list.
REAL BOT FREE TRAFFIC, EXCEPTIONAL REACH, CUSTOMER ACQUISITIONS EFFORTS, ENGAGED AUDIENCE, HIGHER RETENTION, AND INSTANT DELIVERY, INCREASE ROI UP TO 104%.
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