New format of Blacklists/Whitelists Feature

If an advertising campaign receives few conversions this does not mean that the push network sells poor traffic. Most likely, traffic is untargeted. In this case, the webmaster uses a budget but does not get leads.

The problem is solved by sorting out traffic sources. Traffic sorting saves webmaster’s budget and reduces conversion costs by 2 times.

Blacklists/Whitelists allow:

  • to block not converting or expensive sources;
  • to buy traffic only out of platforms with targeted traffic that provides the nice conversion.

The PopAdUp advertising network has updated some of the IDs so campaign optimization became more precise and the configuring – easier.

The updated format guide will help you to understand the lists operation algorithm and to tune up campaign optimization so you get more of targeted traffic.

Traffic sources

  • Webmasters can choose out of two subscribers bases – SubscriberBase.
  • Every subscribers base has several subscribers lists – SubscriberList.
  • The lists belong to publishers who monetize the website – Publishers.
  • Every publisher has one or a few websites to collect subscriptions out from — Sites.

Black- and whitelists configuration

In campaign settings, choose a subscribers base:

Choose subscribers lists to send notifications to. Lists are differentiated by content-related policies:

Enable Whitelists/Blacklists:

Choose a type of traffic sorting:

Note: Blacklists have higher priority as whitelists require a lot of information to be collected prior to appropriate sources identification.

To create a black- or whitelist check the RichPush tracker or statistics:

  1. Publisher ID;
  2. Site ID.

Write down the sources to block or to allow.

The new format refers to a single hashed source value regardless of the level (Publisher or Site).

So if Whitelists is chosen, traffic will come only from this publisher or from the particular publisher website. If Blacklists is chosen, a particular publisher or website will be blocked.

Old syntax «*» and «:» will be deleted.


Timely traffic sorting and campaign optimization can halve CR.

We recommend updating Blacklists and Whitelists regularly to make performance of ad campaigns better. Long work with the same sources worsen statistics data.