Native Ads Advertising

Generate quality traffic from over 50 SSP sources with native ads
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Native Ads Advertising Network

Native Ads Advertising

What are Native Ads Advertising?

Native Ads advertising is the use of paid ads that match the look, feel and function of the media format in which they appear. 

Native ads are often found in social media feeds, or as recommended content on a web page. Unlike display ads or banner ads, native ads don’t really look like ads. They look like part of the editorial flow of the page. The key to native advertising is that it is non-disruptive 

– it exposes the reader to advertising content without sticking out like a sore thumb.

Banner advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Display advertising relies on elements such as images, audio and video to communicate an advertising message.

Banner advertising creates brand awareness and recognition while promoting the sale of a product or service.

Native Ads Advertising

253

COUNTRIES

$0.1

COST PER 1000 IMPRESSIONS

5 BILLION

DAILY IMPRESSIONS

256

VERTICALS

Apps

Boost downloads on App Store and Google Play.

e-Shops

Drive online purchases on e-shops and affiliate links.

Gambling

Promote casinos, sports betting and gaming offers.

Health

Advertise weight loss and nutrition products.

Dating

Find new members for dating and relationships websites.

Blockchain

Promote tokens, cryptocurrencies and ICOs.

Binary

Promote binary options and forex trading platforms.

Sweepstakes

Find new winners for contests and giveaways.

Targeting Options

Geo Targeting

Receive visitors from specific countries, states, cities or DMA regions.

Domain Targeting

Receive traffic from targeted domain names and sources only.

Device Targeting

Target mobile, tablet and desktop devices via operating systems.

Carrier Targeting

Target audience by specific carriers and Wi-Fi connections.

App Targeting

Make a whitelist and receive visitors from targeted apps only.

Category Targeting

Target your product or service for specific industries or topics.

Browser Targeting

Get visitors from specific browsers or make an exclusion list.

Supply Targeting

Run your campaigns on Web or In-app inventory types.

How Does Native Ads Works?

Banner ads are intended to generate traffic to a website by linking to it. Also, web banners can function as regular, print advertisements: inform, notify about a new product, increase brand awareness and so on.  

However, most banners are clickable and their main function is to get clicked on. But we’ll talk about banner effectiveness in a few moments.

So, why use banner advertising?

1. Brand awareness – you can grow your brand awareness using banner ads so people can easily recognize your product or service. Brands like IBM, Apple, Target or Nike use  banner ads to grow their business through brand advertising.

2. Lead generator – it’s a great way to build your users base. If you are as SaaS you can use banner ads to get more users sign up and try your product/service.

3. Retarget your audience – if somebody came on your website but didn’t sign up on your newsletter or didn’t try out your product you can retarget them with banner ads.

Generally, banner ads are placed in high traffic websites that offer interesting or useful content.  

But, besides traffic, there are other important aspects to be taken into consideration when choosing a website to advertise on. This is why we always recommend you to advertise on the websites that are in your industry’s niche.  

One of these aspects is the website’s target, which has to more or less match with the banner’s intended audience.

3. Why is native advertising effective?

One advantage of the online advertising over the traditional one is that its effectiveness can be easily measured. Regarding banner ads, the main effectiveness indicator is the click-through rate. The click-through rate (CTR) is calculated by dividing the number of users who clicked on the ad by the number of times the ad was displayed (impressions). 

For instance, one might say that a certain ad has a click-through rate of 3%. That means that out of 100 impressions delivered, the banner was clicked on three times.

Therefore, the higher the CTR is, the more effective the advertisement is. It’s that simple.

4. Standard banner sizes for advertising

When you browse across the Internet it’s likely for you to encounter all kinds of banners in all kinds of sizes. Lucky for us, there are some standards too. And their role is to reduce the amount of work for agencies when faced with the problem of creating many banners and similar sizes for different publishers. 

And here is where the IAB standards come into play. But we’ll talk more about ad standards in a future post. 

Check the list below with the banner ad standard size:

Ad sizeNameWhere it’s featuredSupply
300×250Medium RectangleEmbedded within or at the end of articlesGood inventory
336×280Large RectangleEmbedded within or at the end of articlesGood inventory
728×90LeaderboardPlaced on top or in inserted in an articleGood inventory
300×600Half PageFeatured in the right or left hand sideGrowing inventory
468×60BannerFeatured in small spaces inside or on the left in articlesLimited, declining inventory
234×60Half BannerFeatured in small spaces inside or on the left in articlesLimited, declining inventory
120×600SkyscraperFeatured in websites sidebarsLimited inventory
160×600Wide SkyscraperFeatured in websites sidebarsGood inventory
970×90Wide SkyscraperTop of website pagesLimited inventory
200×200Small SquareUsually featured in the right hand sidebarLimited inventory
250×250SquareUsually featured in the right hand sidebarLimited inventory

Native Ads Advertising delivered decent lead generation effect and performed as good as other more  ad formats. Customer are satisfied with the result and continued using the platform with our pop inventory.

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