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What is Banner Advertising?
Display or banner advertising is one of the most popular and traditional methods of digital advertising. It offers you the possibility to promote your products or services via banners of different sizes. Our platform supports all standard IAB ad sizes, in JPEG and PNG formats.
Banner advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Display advertising relies on elements such as images, audio and video to communicate an advertising message.
Banner advertising creates brand awareness and recognition while promoting the sale of a product or service.
Boost downloads on App Store and Google Play.
Drive online purchases on e-shops and affiliate links.
Promote casinos, sports betting and gaming offers.
Advertise weight loss and nutrition products.
Find new members for dating and relationships websites.
Promote tokens, cryptocurrencies and ICOs.
Promote binary options and forex trading platforms.
Find new winners for contests and giveaways.
Receive visitors from specific countries, states, cities or DMA regions.
Receive traffic from targeted domain names and sources only.
Target mobile, tablet and desktop devices via operating systems.
Target audience by specific carriers and Wi-Fi connections.
Make a whitelist and receive visitors from targeted apps only.
Target your product or service for specific industries or topics.
Get visitors from specific browsers or make an exclusion list.
Run your campaigns on Web or In-app inventory types.
Banner ads are intended to generate traffic to a website by linking to it. Also, web banners can function as regular, print advertisements: inform, notify about a new product, increase brand awareness and so on.
However, most banners are clickable and their main function is to get clicked on. But we’ll talk about banner effectiveness in a few moments.
So, why use banner advertising?
1. Brand awareness – you can grow your brand awareness using banner ads so people can easily recognize your product or service. Brands like IBM, Apple, Target or Nike use banner ads to grow their business through brand advertising.
2. Lead generator – it’s a great way to build your users base. If you are as SaaS you can use banner ads to get more users sign up and try your product/service.
3. Retarget your audience – if somebody came on your website but didn’t sign up on your newsletter or didn’t try out your product you can retarget them with banner ads.
Generally, banner ads are placed in high traffic websites that offer interesting or useful content.
But, besides traffic, there are other important aspects to be taken into consideration when choosing a website to advertise on. This is why we always recommend you to advertise on the websites that are in your industry’s niche.
One of these aspects is the website’s target, which has to more or less match with the banner’s intended audience.
One advantage of the online advertising over the traditional one is that its effectiveness can be easily measured. Regarding banner ads, the main effectiveness indicator is the click-through rate. The click-through rate (CTR) is calculated by dividing the number of users who clicked on the ad by the number of times the ad was displayed (impressions).
For instance, one might say that a certain ad has a click-through rate of 3%. That means that out of 100 impressions delivered, the banner was clicked on three times.
Therefore, the higher the CTR is, the more effective the advertisement is. It’s that simple.
When you browse across the Internet it’s likely for you to encounter all kinds of banners in all kinds of sizes. Lucky for us, there are some standards too. And their role is to reduce the amount of work for agencies when faced with the problem of creating many banners and similar sizes for different publishers.
And here is where the IAB standards come into play. But we’ll talk more about ad standards in a future post.
Check the list below with the banner ad standard size:
|Ad size||Name||Where it’s featured||Supply|
|300×250||Medium Rectangle||Embedded within or at the end of articles||Good inventory|
|336×280||Large Rectangle||Embedded within or at the end of articles||Good inventory|
|728×90||Leaderboard||Placed on top or in inserted in an article||Good inventory|
|300×600||Half Page||Featured in the right or left hand side||Growing inventory|
|468×60||Banner||Featured in small spaces inside or on the left in articles||Limited, declining inventory|
|234×60||Half Banner||Featured in small spaces inside or on the left in articles||Limited, declining inventory|
|120×600||Skyscraper||Featured in websites sidebars||Limited inventory|
|160×600||Wide Skyscraper||Featured in websites sidebars||Good inventory|
|970×90||Wide Skyscraper||Top of website pages||Limited inventory|
|200×200||Small Square||Usually featured in the right hand sidebar||Limited inventory|
|250×250||Square||Usually featured in the right hand sidebar||Limited inventory|
Display Banner Advertising delivered decent lead generation effect and performed as good as other more ad formats. Customer are satisfied with the result and continued using the platform with our pop inventory.
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