Does PPC work for B2B?

Does PPC work for B2B? PPC might not result in money raining indoors. But it can definitely work. PPC for B2B. It doesn’t just sound catchy (or terribly obtuse, depending on your perception of acronyms). It also works — very… Read moreDoes PPC work for B2B?

How mastering the art of PPC yield management can boost ROI

How mastering the art of PPC yield management can boost ROI We’ve all been there – you’re looking to book a hotel in a prime vacation spot and see some great deals. A few days later, you come back, credit… Read moreHow mastering the art of PPC yield management can boost ROI

Forget me not: 3 steps to make your PPC ads more memorable

Forget me not: 3 steps to make your PPC ads more memorable What makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we’re exposed to every day? Have… Read moreForget me not: 3 steps to make your PPC ads more memorable