Why digital marketing is an essential investment

Why digital marketing is an essential investment Why should businesses increase their investment in digital marketing? The answer is not unlike the reply the notorious Willie Sutton allegedly gave when asked why he robbed banks: “That’s where the money is.”… Read moreWhy digital marketing is an essential investment

Career in Digital Marketing: How to Start?

Career in Digital Marketing: How to Start? What does a digital marketer do? Before you become a digital marketer, it is important to have a clear understanding about the job role and the duties performed by a digital marketer. The… Read moreCareer in Digital Marketing: How to Start?

How to create a personal brand in the digital environment

How to create a personal brand in the digital environment For a while, the term “personal brand” has become very popular, and many of us wonder how to create a personal brand. But do you know what it means? And… Read moreHow to create a personal brand in the digital environment

Five social media trends that will impact digital advertising

Five social media trends that will impact digital advertising Social media has become a critical ingredient to every advertiser’s marketing mix. Gone are the days in which social media was simply used for product discovery and awareness. Today, social media… Read moreFive social media trends that will impact digital advertising

How to get your digital marketing organized and motivated

How to get your digital marketing organized and motivated One thing that causes many businesses abandon efforts to succeed in online marketing is that it’s extremely overwhelming. How many SEO reports have you seen? I’ve seen hundreds of them. They… Read moreHow to get your digital marketing organized and motivated

5 common digital marketing mistakes (and how to avoid them)

5 common digital marketing mistakes (and how to avoid them) Are you struggling to find digital marketing strategies that work for your business? Are you so overwhelmed with all the options and worried you’ll waste money on campaigns that will… Read more5 common digital marketing mistakes (and how to avoid them)

3 Client Acquisition Tips For Digital Marketing Agencies

3 Client Acquisition Tips For Digital Marketing Agencies Sales is one of the most underrated skills for digital agency owners. The sales conversation you have at the beginning of a client relationship is so important for establishing you and your team… Read more3 Client Acquisition Tips For Digital Marketing Agencies

Digital marketing trends that are changing the way we market to consumers

Digital marketing trends that are changing the way we market to consumers The world is changing, and technology is taking the lead. Today, everything is going digital — entertainment, health, real estate, banking and even currencies. This is, however, understandable…. Read moreDigital marketing trends that are changing the way we market to consumers

Travel and Hospitality Advertising: 5 Digital Spend Trends to Watch

Travel and Hospitality Advertising: 5 Digital Spend Trends to Watch Are travel and hospitality advertisers increasing their digital advertising budgets? Which channels and formats are receiving the biggest share of spend? What are the key industry trends impacting the ad… Read moreTravel and Hospitality Advertising: 5 Digital Spend Trends to Watch

What are whitelists & blacklists in digital ads

What are whitelists & blacklists in digital ads If you’re buying search ads you probably have no idea about traffic source problems. That happens since you are actually using only one source, for example Google Adwords. But, you may have… Read moreWhat are whitelists & blacklists in digital ads