Is it Content Strategy or Content Marketing?

Is it Content Strategy or Content Marketing? Content is a huge piece of your marketing efforts – at least, it should be. The world won’t know what you’re about without content, whether you prefer blogs, social media posts, infographics, images,… Read moreIs it Content Strategy or Content Marketing?

How to create engaging content in "boring" niches

How to create engaging content in "boring" niches Creating content for a trendy industry is easy and fun. But you don’t always get to write about things you like. There is a chance that the industry you have to promote… Read moreHow to create engaging content in "boring" niches

10 writing & editing tools to create skillful social media content

10 writing & editing tools to create skillful social media content The common misconception behind the high-quality content is that it relies on writing skills exclusively. Of course, having style is indispensable, but opting for a third-party tool to make… Read more10 writing & editing tools to create skillful social media content

How to Exceed Your Content Marketing Clients’ Expectations and Grow Agency Profit

How to Exceed Your Content Marketing Clients’ Expectations and Grow Agency Profit Think about this for a moment… Do you feel like you are delivering consistent and tangible results for your content marketing clients? Unfortunately, most agencies aren’t. They may… Read moreHow to Exceed Your Content Marketing Clients’ Expectations and Grow Agency Profit

How One eCommerce Store Tripled Traffic In 3 Months With Content Marketing [Case Study]

How One eCommerce Store Tripled Traffic In 3 Months With Content Marketing [Case Study] Do you run an eCommerce store or plan to launch one? What would it be worth to you if you could 3x your traffic in a short period… Read moreHow One eCommerce Store Tripled Traffic In 3 Months With Content Marketing [Case Study]

The Real Reason We Can’t Create Consistent Blog Content

The Real Reason We Can’t Create Consistent Blog Content Coming up with blog post ideas is easy. There are 1000’s of blogs, webinars and free resources available that are dedicated to solving this perceived challenge. Yet consistently publishing blog content remains… Read moreThe Real Reason We Can’t Create Consistent Blog Content

Three ways to maximize the SEO impact of user-generated content

Three ways to maximize the SEO impact of user-generated content SEO and user-generated content have a complicated relationship. On the one hand, user-generated content can give search engines more information to work with, improve your rankings for long tail search… Read moreThree ways to maximize the SEO impact of user-generated content

The difference between on-site blog content and off-site content

The difference between on-site blog content and off-site content Google recently updated its search quality rating guidelines, which has had a profound impact on the way that content is created. Publishing a revised 164-page document, the leading search engine is now… Read moreThe difference between on-site blog content and off-site content

How fleeting content is changing content marketing

How fleeting content is changing content marketing As a business owner, you’ve probably heard the term “evergreen content” thrown around at least a few times. The idea here is that you can create high-quality content that never goes out of… Read moreHow fleeting content is changing content marketing