The 5 Best Alternatives to Facebook Ads in 2019

The 5 Best Alternatives to Facebook Ads in 2019 Facebook Ads is one of the most influential form of advertising, 41% of small businesses in the United States utilize Facebook Ads to promote their products and services. In spite of… Read moreThe 5 Best Alternatives to Facebook Ads in 2019

Ads on Maps and Navigation Apps: What Brands Need to Know

Ads on Maps and Navigation Apps: What Brands Need to Know Maps and navigation apps currently sit at the perfect marketing crossroads: they are increasingly prized by consumers who own smartphones (now more than 77% of all Americans) and fit… Read moreAds on Maps and Navigation Apps: What Brands Need to Know

Push-Up Ads A New Advertising Format for Profit

Push-Up Ads A New Advertising Format for Profit Do you know what profitable trends in selecting advertising format for 2018 are? Since there is a huge variety of them, publishers are confused to pick for real lucrative one. For successive… Read morePush-Up Ads A New Advertising Format for Profit

What are whitelists & blacklists in digital ads

What are whitelists & blacklists in digital ads If you’re buying search ads you probably have no idea about traffic source problems. That happens since you are actually using only one source, for example Google Adwords. But, you may have… Read moreWhat are whitelists & blacklists in digital ads

12 Best Facebook Ads Spy Tools

12 Best Facebook Ads Spy Tools So, you want to spy on your Competitor’s Facebook Ads. Well, it’s a good idea to know about your competitor’s Facebook Ad Strategy. It helps you to see what your competitors are up to…. Read more12 Best Facebook Ads Spy Tools

Understanding Google’s New Feature: Responsive Search Ads

Understanding Google’s New Feature: Responsive Search Ads Sometimes the humble Google search ad feels like it’s stuck in time, consistently delivering results while the format essentially stays the same. The truth is that the offering is constantly changing both on… Read moreUnderstanding Google’s New Feature: Responsive Search Ads

How to make your display ads less disruptive

How to make your display ads less disruptive Disruption to audiences’ browsing experience has become the name of the game in recent years. Making an ad’s size, design, frequency and viewability pander to audiences without challenging browsers in some overt… Read moreHow to make your display ads less disruptive

Forget me not: 3 steps to make your PPC ads more memorable

Forget me not: 3 steps to make your PPC ads more memorable What makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we’re exposed to every day? Have… Read moreForget me not: 3 steps to make your PPC ads more memorable

Should you use the same landing page for email and online ads?

Should you use the same landing page for email and online ads? A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?” My response:… Read moreShould you use the same landing page for email and online ads?