RTB Integration added

RTB Integration added PPCmate now offers Supply Side Platform (SSP) and Demand Side Platform (DSP) integrations via OpenRTB and XML protocols. Supply Side PPCmate is connected to the world’s leading demand and a broad range of selling options that help… Read moreRTB Integration added

How much money do you lose as a publisher? 10%? 50%? Or maybe 99%?

How much money do you lose as a publisher? 10%? 50%? Or maybe 99%? RTB – a blessing or a curse? Real time bidding is a convenient invention. Publishers generate content and don’t have to worry about finding advertisers. They… Read moreHow much money do you lose as a publisher? 10%? 50%? Or maybe 99%?

How to monetize website correctly?

How to monetize website correctly? There are a couple of ways to monetize your website or app, but what is the correct one? Each way has its own pros and cons, so you should evaluate all of them and decide… Read moreHow to monetize website correctly?