Forget me not: 3 steps to make your PPC ads more memorable

Forget me not: 3 steps to make your PPC ads more memorable What makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we’re exposed to every day? Have… Read moreForget me not: 3 steps to make your PPC ads more memorable

Should you use the same landing page for email and online ads?

Should you use the same landing page for email and online ads? A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?” My response:… Read moreShould you use the same landing page for email and online ads?