For Consumers Who Convert 90% of the Time, Go Mobile Still wondering if mobile is the right call for your brand? These facts might be an incentive to give it a try. A Google report found that 94% of smartphone… Read moreFor Consumers Who Convert 90% of the Time, Go Mobile
NewFronts for Newbies What do you know about NewFronts??? Here’s a brief primer in case you were wondering what exactly it is. In a sentence, it is the annual upfronts for digital and interactive media. Once a year during upfront… Read moreNewFronts for Newbies
TV Media Buying Cost Saving Secrets for Your Business Perhaps one big misconception marketers have about TV media buying is that it is expensive. This is particularly true during the Super Bowl when we’re flooded with stories about the commercials… Read moreTV Media Buying Cost Saving Secrets for Your Business
Who’s Really Listening? You can tell a lot about a person by the radio station they choose to listen to. At least that’s what us marketers count on. Marketers and media planners base their decision on where to buy ads… Read moreWho’s Really Listening?