What Are You Looking At? No really where does your eye go first when you look at a magazine or newspaper ad? Ad positioning and placement are too often overlooked in the name of saving a few bucks. The truth… Read moreWhat Are You Looking At?
5 Global Advertising Trends Every Marketer Should Watch How is the advertising landscape changing? Is spend increasing? How quickly are digital channels growing? Which formats are on the rise? Two recently released reports—eMarketer’s Global Ad Spending Forecast and Zenith’s Advertising… Read more5 Global Advertising Trends Every Marketer Should Watch
The State of Healthcare Advertising: 4 Key Digital Spend Trends What are the major digital advertising trends in the US healthcare and pharmaceutical space? Which channels and tactics are brands increasingly devoting budget toward? A recent report from eMarketer—US Healthcare… Read moreThe State of Healthcare Advertising: 4 Key Digital Spend Trends
NewFronts for Newbies What do you know about NewFronts??? Here’s a brief primer in case you were wondering what exactly it is. In a sentence, it is the annual upfronts for digital and interactive media. Once a year during upfront… Read moreNewFronts for Newbies
Who’s Really Listening? You can tell a lot about a person by the radio station they choose to listen to. At least that’s what us marketers count on. Marketers and media planners base their decision on where to buy ads… Read moreWho’s Really Listening?