Push Notifications vs Email

Push Notifications vs Email As you start to put together your marketing campaign strategy, it’s important to keep in mind why people are signing up for different marketing outlets. The main reason customers subscribe to any messaging channel is for… Read morePush Notifications vs Email

How email marketing can support your SEM efforts

How email marketing can support your SEM efforts With every second that passes, Google fields more than 40,000 fresh search queries, so we’re long past the point of anyone needing to justifying search engine marketing (SEM). If people can’t find… Read moreHow email marketing can support your SEM efforts

3 ways to breathe new life into your brand marketing newsletters

3 ways to breathe new life into your brand marketing newsletters From the perspective of a customer, I have a love-hate relationship with email marketing. I love writing email content for my clients, yet I’m sometimes hesitant to give out… Read more3 ways to breathe new life into your brand marketing newsletters

Should you use the same landing page for email and online ads?

Should you use the same landing page for email and online ads? A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?” My response:… Read moreShould you use the same landing page for email and online ads?