Why digital marketing is an essential investment

Why digital marketing is an essential investment Why should businesses increase their investment in digital marketing? The answer is not unlike the reply the notorious Willie Sutton allegedly gave when asked why he robbed banks: “That’s where the money is.”… Read moreWhy digital marketing is an essential investment

4 solid ways to make the most out of your marketing dollars

4 solid ways to make the most out of your marketing dollars One of the greatest challenges faced by small businesses is the budgetary limitations which do not let them compete with large businesses. But by making the most of… Read more4 solid ways to make the most out of your marketing dollars

How to create a personal brand in the digital environment

How to create a personal brand in the digital environment For a while, the term “personal brand” has become very popular, and many of us wonder how to create a personal brand. But do you know what it means? And… Read moreHow to create a personal brand in the digital environment

Push Notifications vs Email

Push Notifications vs Email As you start to put together your marketing campaign strategy, it’s important to keep in mind why people are signing up for different marketing outlets. The main reason customers subscribe to any messaging channel is for… Read morePush Notifications vs Email

Five social media trends that will impact digital advertising

Five social media trends that will impact digital advertising Social media has become a critical ingredient to every advertiser’s marketing mix. Gone are the days in which social media was simply used for product discovery and awareness. Today, social media… Read moreFive social media trends that will impact digital advertising

3 ways to breathe new life into your brand marketing newsletters

3 ways to breathe new life into your brand marketing newsletters From the perspective of a customer, I have a love-hate relationship with email marketing. I love writing email content for my clients, yet I’m sometimes hesitant to give out… Read more3 ways to breathe new life into your brand marketing newsletters

How to get your digital marketing organized and motivated

How to get your digital marketing organized and motivated One thing that causes many businesses abandon efforts to succeed in online marketing is that it’s extremely overwhelming. How many SEO reports have you seen? I’ve seen hundreds of them. They… Read moreHow to get your digital marketing organized and motivated

5 common digital marketing mistakes (and how to avoid them)

5 common digital marketing mistakes (and how to avoid them) Are you struggling to find digital marketing strategies that work for your business? Are you so overwhelmed with all the options and worried you’ll waste money on campaigns that will… Read more5 common digital marketing mistakes (and how to avoid them)

Digital marketing trends that are changing the way we market to consumers

Digital marketing trends that are changing the way we market to consumers The world is changing, and technology is taking the lead. Today, everything is going digital — entertainment, health, real estate, banking and even currencies. This is, however, understandable…. Read moreDigital marketing trends that are changing the way we market to consumers

First-Party vs. Third-Party Cookies 101

First-Party vs. Third-Party Cookies 101 Has this happened to you? You search online for an item or website and then all of a sudden once you leave the site you begin seeing ads for that item all over the place. … Read moreFirst-Party vs. Third-Party Cookies 101