Why digital marketing is an essential investment Why should businesses increase their investment in digital marketing? The answer is not unlike the reply the notorious Willie Sutton allegedly gave when asked why he robbed banks: “That’s where the money is.”… Read moreWhy digital marketing is an essential investment
How to get your digital marketing organized and motivated One thing that causes many businesses abandon efforts to succeed in online marketing is that it’s extremely overwhelming. How many SEO reports have you seen? I’ve seen hundreds of them. They… Read moreHow to get your digital marketing organized and motivated
What Are You Looking At? No really where does your eye go first when you look at a magazine or newspaper ad? Ad positioning and placement are too often overlooked in the name of saving a few bucks. The truth… Read moreWhat Are You Looking At?
First-Party vs. Third-Party Cookies 101 Has this happened to you? You search online for an item or website and then all of a sudden once you leave the site you begin seeing ads for that item all over the place. … Read moreFirst-Party vs. Third-Party Cookies 101
For Consumers Who Convert 90% of the Time, Go Mobile Still wondering if mobile is the right call for your brand? These facts might be an incentive to give it a try. A Google report found that 94% of smartphone… Read moreFor Consumers Who Convert 90% of the Time, Go Mobile
NewFronts for Newbies What do you know about NewFronts??? Here’s a brief primer in case you were wondering what exactly it is. In a sentence, it is the annual upfronts for digital and interactive media. Once a year during upfront… Read moreNewFronts for Newbies
It’s the Zero Moment of Truth, Are You Prepared? Would your clients and customers place you on the naughty or the nice list? It may sound simplistic but strategically speaking it’s an important marketing consideration. Are you monitoring your reputation… Read moreIt’s the Zero Moment of Truth, Are You Prepared?
How digital marketing can take your startup to a higher level Running a startup and surviving the cut-throat competition is an achievement. There are myriad of things that need attention like finances, managing the product, building relationships with clients, and more…. Read moreHow digital marketing can take your startup to a higher level
Forget me not: 3 steps to make your PPC ads more memorable What makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we’re exposed to every day? Have… Read moreForget me not: 3 steps to make your PPC ads more memorable
Why advertisers must make brand safety on mobile devices a top priority To say that the advertising industry has been in the throes of transformation over the last few years, at this point, may actually be a little bit of… Read moreWhy advertisers must make brand safety on mobile devices a top priority