For Consumers Who Convert 90% of the Time, Go Mobile

For Consumers Who Convert 90% of the Time, Go Mobile Still wondering if mobile is the right call for your brand?  These facts might be an incentive to give it a try. A Google report found that 94% of smartphone… Read moreFor Consumers Who Convert 90% of the Time, Go Mobile

NewFronts for Newbies

NewFronts for Newbies What do you know about NewFronts???  Here’s a brief primer in case you were wondering what exactly it is.  In a sentence, it is the annual upfronts for digital and interactive media.  Once a year during upfront… Read moreNewFronts for Newbies

It’s the Zero Moment of Truth, Are You Prepared?

It’s the Zero Moment of Truth, Are You Prepared? Would your clients and customers place you on the naughty or the nice list? It may sound simplistic but strategically speaking it’s an important marketing consideration. Are you monitoring your reputation… Read moreIt’s the Zero Moment of Truth, Are You Prepared?

Media Planning Tips

Media Planning Tips Losing focus on what’s important?  Here are a few media planning tips to help you stay on track! Research shows setting specific goals increases the likelihood of making progress. Sure “increase CTR on display ads” is a… Read moreMedia Planning Tips