Macros

Allowed macros: {click_id}, {macmd5}, {idfa}, {pub_iab_cat}, {http_referrer}, {domain}, {impression_id}, {user_id}, {winning_price}, {campaign_id}, {creative_id}, {ssp_id}, {pub_id}, {publisher_id}, {site_id}, {placement_id}, {country}, {sub_id}, {source_id}, {keyword}, [UNENCODED_CLICK_REDIRECT], [ENCODED_CLICK_REDIRECT], [DBL-ENCODED_CLICK_REDIRECT], [RANDOM_NUMBER], [BID_ID]

Please pass click ID – {click_id} – in one of the available UTM parameters to avoid clicks discrepancy.

Example: http://domain.com/?utm_source={source_id}&utm_medium=cpc&utm_campaign=dsp&utm_content={click_id}